Dominant is a 100% Australian owned company, supplying quality cleaning products and systems to industry throughout Australia.

Dominant strives for environmentally friendly products by using responsible and recyclable packaging. See below for more details on what makes Dominant products so good.

If you live in Australia and would like to order any dominant products or would like a product catalogue, please email Margaret This email address is being protected from spambots. You need JavaScript enabled to view it..


Laundry Powder Products:

Top Loader (pictured left)
Front Loader
Polar Cold Water
Sensitive Laundry

Laundry Liquid Products:

SprayLiquid Detergent
Wool and Fine Fabric Wash
Fabric Softener and Brightener


HomeCare Products:

Orange Oil Multi Purpose Cleaner
Spray and Wipe
Fate Fly Spray

Bathroom and Toilet Products:

Bathroom and Toilet Cleaner (pictured left)
Creme Cleanser
Deoderising Drops



Stain Treatment Products:

Booster and Soak Powder
Liquid Pre Wash Spray

Kitchen Products:

Dishwasher Powder  (pictured left)
Rinse Aid

Hand Dishwashing detergent



Personal Care Products:

Hands and Shower Cleanser (pictured left)
Sensitive Hands and Shower Cleanser
Saniclear Instant Hand Sanitiser






What Makes Dominant So Good?

No Chlorine
Many brands use chlorine in dishwasher powders, toilet cleaners, shower cleaners and of course bleach where chlorine is the main ingredient.

No Formaldehyde
Formaldehyde can be found in many different products from cleaning to personal care. It is an irritant to the eyes, nose, throat and lungs and has also been researched as a possible cancer causing chemical.

No or low levels of Ammonia
Although ammonia is a relatively safe chemical when mixed with other chemicals such as chlorine it can cause a dangerous toxic gas. Dominant prefer not to use ammonia however it is an ingredient in their Glass & Chrome cleaner in low levels, as it aids in the product drying quickly. Ammonia cuts through grease and evaporates off leaving no residue.

No SLS or SLES in Personal Care Products
Over the past few years many people have become concerned about the use of the ingredients SLS (Sodium Lauryl Sulphate) and SLES (Sodium Laureth Sulphate) in their personal care products. Although these ingredients can be used to a safe level, they are known as a primary irritant to the eyes and skin. Therefore Dominant choose not to include SLS and SLES in any of their personal care products. D’amia, Saniclear, Care conditioner and Sensitive Hands & Shower do not contain ANY form of Laureth or Lauryl Sulphates. All other personal care products however do contain Ammonium Lauryl Sulphate and Ammonium Laureth Sulphate. These are much milder cleansing ingredients derived from coconut extracts.

No added Propylene Glycol
Propylene glycol is known for its use in pharmaceuticals, personal care products and in food processing. It is known to be an irritant and can cause problems if ingested. Dominant do not add any propylene glycol to their products.

Synthetic ingredients that imitate nature
Some products on the market claim to contain all natural ingredients and while Dominant endeavour to use natural ingredients this is not always possible. Supply of natural ingredients can be erratic due to weather and growing conditions. In some cases Dominant choose to use synthetic ingredients that imitate nature, this means they have a reliable supply of a more consistent raw material.

No or low levels of phosphates
Although phosphates are not dangerous to our health, high levels of phosphates in our water ways can promote the growth of algal blooms that can cripple local water supplies. Many of their laundry powders and other cleaning products are phosphate free or contain low levels of phosphates, minimising the affect on the environment.